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<div dir="ltr" style="text-align: left;" trbidi="on"> <div class="MsoNormal"> <o:p> </o:p>Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <br /> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <o:p> </o:p> </div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) By dividing the number of clicks by the number of impressions.</div> <div class="MsoNormal"> B) By looking at the percentage of viewers who watched the video until the last quartile.</div> <div class="MsoNormal"> C) By dividing the number of views by the number of impressions.</div> <div class="MsoNormal"> D) By dividing the number of clicks by the number of views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser pays for a click on an ad with cpc bidding. and pays for a conversion with cpv bidding.</div> <div class="MsoNormal"> B) The advertiser pays for a click on an ad with cpc bidding. and pays when a user watches a video with cpv bidding.</div> <div class="MsoNormal"> C) The advertiser pays for a click on an ad with cpc bidding. and pays for a video impression with cpv bidding.</div> <div class="MsoNormal"> D) The advertiser pays for a click on an ad with cpc bidding. and pays every time a user sees a video with cpv bidding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B </div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ are optional, clickable thumbnail Images that appear next to TrueVlew lnStream ads on YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) TrueView ln.dlsplay ads.</div> <div class="MsoNormal"> B) YouTube mastheads.</div> <div class="MsoNormal"> C) Display ads on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) Companion banners.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video ads can use private videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) add the keyword “video” to the campaign.</div> <div class="MsoNormal"> B) add a remarketing list to the campaign.</div> <div class="MsoNormal"> C) use Ad Words for video.</div> <div class="MsoNormal"> D) create a Search Network with Display Select campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> To run a TrueView video ad, the video must be uploaded to:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) an advertisers website.</div> <div class="MsoNormal"> B) YouTube with the privacy settings changed to “Public” or ‘Unlisted.”</div> <div class="MsoNormal"> C) YouTube with the privacy settings changed to ‘Private.”</div> <div class="MsoNormal"> D) any video hosting site.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A click on a companion banner:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) can direct to a YouTube channel.</div> <div class="MsoNormal"> C) is free of charge.</div> <div class="MsoNormal"> D) can direct to an external URL</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Interest</div> <div class="MsoNormal"> B) Topic</div> <div class="MsoNormal"> C) Placement</div> <div class="MsoNormal"> D) contextual</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With AdWords for video, an advertiser can target:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) Websites on the Google Display Network (GDN).</div> <div class="MsoNormal"> C) Specific YouTube channels.</div> <div class="MsoNormal"> D) Specific YouTube videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which ad rotation option cannot be used for AdWords for video campaigns?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Optimize for conversions.</div> <div class="MsoNormal"> B) Optimize for views.</div> <div class="MsoNormal"> C) Optimize for clicks.</div> <div class="MsoNormal"> D) Rotate evenly.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What to do earned actions measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Comments and likes.</div> <div class="MsoNormal"> B) Earned views, earned comments and earned likes</div> <div class="MsoNormal"> C) Visits on the website.</div> <div class="MsoNormal"> D) Ad views.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-display video ad needs to be:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Less than 30 seconds.</div> <div class="MsoNormal"> B) More than 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a limit</div> <div class="MsoNormal"> D) Approximately 2 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: You can use contextual targeting with AdWords for video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can set bids per ad format</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where does the user land if they click a TrueView in-display ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The advertiser’s YouTube masthead.</div> <div class="MsoNormal"> B) The ad’s destnaton URL</div> <div class="MsoNormal"> C) The advertiser’s YouTube watch page or channel.</div> <div class="MsoNormal"> D) The advertiser’s website.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-stream ads can appear on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Google search results.</div> <div class="MsoNormal"> B) the Google Play Store.</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) ¥ouTube mastheads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which can be done in YouTube Analytics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) check the count of earned subscribers.</div> <div class="MsoNormal"> B) check engagement reports.</div> <div class="MsoNormal"> C) create remarketing lists.</div> <div class="MsoNormal"> D) check the conversion volume.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What is an example of a managed placement for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) YouTube channel.</div> <div class="MsoNormal"> C) A website on the Google Display Network (GDN).</div> <div class="MsoNormal"> D) YouTube watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is true when creating a targeting group for an AdWords for video campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) You can see estimates for views and average cost-per-view (CPV) values.</div> <div class="MsoNormal"> C) You can customize bids per Trueview ad format</div> <div class="MsoNormal"> D) You can enable targeting groups for certain ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTA5) are all Ups for optimizing</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) video ad campaigns.</div> <div class="MsoNormal"> B) cost-per-view (CPV) bidding strategies.</div> <div class="MsoNormal"> C) Trueview in-display ads.</div> <div class="MsoNormal"> D) bidding strategies.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: AdWords for video is only recommended for branding.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> TrueView in-display ads run on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) YouTube masthead ads.</div> <div class="MsoNormal"> B) GoogIeTV</div> <div class="MsoNormal"> C) YouTube watch pages.</div> <div class="MsoNormal"> D) YouTube search result pages.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Average video view duration metrics are accessible through:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) The YouTube analytics audience retention tab.</div> <div class="MsoNormal"> B) Adwords reports and uploads tab.</div> <div class="MsoNormal"> C) AdWords campaign tab.</div> <div class="MsoNormal"> D) The VouTube channel watch page.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> An advertiser is charged for a TrueView in-display ad when a viewer:-</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) shares the ad.</div> <div class="MsoNormal"> B) watches a Trueview in-stream ad after watching an in-display ad.</div> <div class="MsoNormal"> C) watches the entire ad.</div> <div class="MsoNormal"> D) chooses to watch the ad by clicking a thumbnail.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does average view frequency measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Average view-through rate (VTR) for the video.</div> <div class="MsoNormal"> B) Average number of channel views.</div> <div class="MsoNormal"> C) All of the listed answers are incorrect.</div> <div class="MsoNormal"> D) Average number of times someone has viewed a video ad.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What’s the maximum length a TrueView video ad can be?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1.67/5 ( 33% )</div> <div class="MsoNormal"> based on 6 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 1 minute. 30 seconds.</div> <div class="MsoNormal"> B) 30 seconds.</div> <div class="MsoNormal"> C) There isn’t a time limit</div> <div class="MsoNormal"> D) 7 minutes.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating </div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Initial remarketing list size for AdWords for video campaigns includes users from the last:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) 30 days.</div> <div class="MsoNormal"> B) 540 days.</div> <div class="MsoNormal"> C) 15 days.</div> <div class="MsoNormal"> D) You cannot include visitors from past days.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which is best practice for a successful TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Include a strong call to action so the viewer knows what to do</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Use at least three different types of targeting methods to optimize the one that performs best.</div> <div class="MsoNormal"> D) Add a frequency cap.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following is a tip for optimizing a TrueView video ad campaign?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remove all but one targeting group from the campaign.</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) Increase each target groups bid by 100%.</div> <div class="MsoNormal"> D) Add exclusions to the campaign or targeting group.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> How is a user added to a video remarketing list?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) When the user purchases something from the advertiser’s website.</div> <div class="MsoNormal"> B) When a view occurs.</div> <div class="MsoNormal"> C) After five seconds of the video.</div> <div class="MsoNormal"> D) When the user clicks the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are the targeting options for mastheads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Topics. remarketing and interests.</div> <div class="MsoNormal"> B) Visitors to the YouTube homepage in a targeted country.</div> <div class="MsoNormal"> C) Interests and remarketing.</div> <div class="MsoNormal"> D) Topics and remarketing.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which video ads can be created with AdWords for video?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Engagement ads.</div> <div class="MsoNormal"> B) invideo ads.</div> <div class="MsoNormal"> C) Trueview ads.</div> <div class="MsoNormal"> D) Homepage expandable masthead unit.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: More than one YouTube account can be linked to an AdWords account.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) True</div> <div class="MsoNormal"> B) False</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Where would a call-to-action (CTA) overlay show?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Embedded videos.</div> <div class="MsoNormal"> B) Videos on your channeL</div> <div class="MsoNormal"> C) All of the listed answers are correct</div> <div class="MsoNormal"> D) On TrueView Indisplay ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which of the following can be targeted when building a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) m.YouTube.com</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) An iOS app.</div> <div class="MsoNormal"> D) An Android app.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: YouTube remarketing lists can be used with standard text ads and display ads.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which targeting methods can be used with TrueView ads?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Remarketing.</div> <div class="MsoNormal"> B) Topics.</div> <div class="MsoNormal"> C) Interest categories.</div> <div class="MsoNormal"> D) All of the listed answers are correct</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What does linking an AdWords account to a YouTube account allow an advertiser to do?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Create a remarketing list.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Access additional video reporting metrics.</div> <div class="MsoNormal"> D) Create call-to-action (GA) overlays.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can use call-to-action overlays (CTAs) for free.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: Advertisers can implement a remarketing tag for mastheads</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: IP address exclusion is not available for TrueView campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 4 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> False</div> <div class="MsoNormal"> True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: A</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With VouTube Analytics, you can track metrics on:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per: channel visit</div> <div class="MsoNormal"> B) Trueview ad skip rates.</div> <div class="MsoNormal"> C) YouTube session length.</div> <div class="MsoNormal"> D) playback locations.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> What are creative best practices for a TrueView in-stream ad?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Provide clear next steps that customers can take action on.</div> <div class="MsoNormal"> B) All of the listed answers are correct.</div> <div class="MsoNormal"> C) Add a call-to-action (CTA) overlay.</div> <div class="MsoNormal"> D) Deliver the most important message early in the video.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> __ ads can run on Google search pages before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Disapproved</div> <div class="MsoNormal"> B) Paused</div> <div class="MsoNormal"> C) Approved</div> <div class="MsoNormal"> D) Eligible</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> If an advertiser adds Interest categories and topics to the same targeting group, then a TrueView ad will show</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 5/5 ( 100% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) On targeted topics and Interest categories.</div> <div class="MsoNormal"> B) Only when targeted topics and Interest categories match.</div> <div class="MsoNormal"> C) Only on targeted Interest categories.</div> <div class="MsoNormal"> D) Only on targeted topics.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> On average, how long does it take for a video ad to get approved?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).</div> <div class="MsoNormal"> B) 10 business days.</div> <div class="MsoNormal"> C) 1 business day.</div> <div class="MsoNormal"> D) 2 hours.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: The standard banner size supported by YouTube is 300×250.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why is average view frequency important to measure?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 3/5 ( 60% )</div> <div class="MsoNormal"> based on 2 ratings</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) You can understand how often a single user sees your ad</div> <div class="MsoNormal"> B) All of the listed answers are incorrect.</div> <div class="MsoNormal"> C) You can see the number of conversions the ad received.</div> <div class="MsoNormal"> D) You can see how engaged a viewer is with your ad</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Why should a YouTube account be linked to a Google+ page?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> B) So your video ads appear on Google+. too.</div> <div class="MsoNormal"> C) To get a “YouTube tab” on the Google+ profile.</div> <div class="MsoNormal"> D) For auto-sharing of uploads to Google+ with customized posts.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: D</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> 1/5 ( 20% )</div> <div class="MsoNormal"> based on 1 rating</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) False</div> <div class="MsoNormal"> B) True</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Which devices can the advertiser target with a mobile video masthead?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Mobile only.</div> <div class="MsoNormal"> B) Android devices only.</div> <div class="MsoNormal"> C) Both mobile and tablets.</div> <div class="MsoNormal"> D) Tablets only.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> For an advertiser focused on branding, what are the key success metrics?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Conversion Rate</div> <div class="MsoNormal"> B) Reach and Frequency</div> <div class="MsoNormal"> C) Clicks and Impressions</div> <div class="MsoNormal"> D) Cost-per-conversion</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> _____ is used for AdWords for video campaigns.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) cost-per-acquisition (CPA) bidding</div> <div class="MsoNormal"> B) Cost-per-view (CPV) bidding</div> <div class="MsoNormal"> C) cost-per-thousand-impressions (CPM) bidding</div> <div class="MsoNormal"> D) cost-per-click (CPC) bidding</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Ads can be created and managed through AdWords.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) Masthead</div> <div class="MsoNormal"> B) TrueView</div> <div class="MsoNormal"> C) Reserve-bought</div> <div class="MsoNormal"> D) TV</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: B</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> With a masthead, the advertiser can reserve:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) All of the listed answers are correct.</div> <div class="MsoNormal"> B) specific channels.</div> <div class="MsoNormal"> C) The YouTube homepage.</div> <div class="MsoNormal"> D) specific videos.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> In which True-view format(s) can an advertiser use a companion banner?</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) In-display.</div> <div class="MsoNormal"> B) All of the listed answers are Incorrect.</div> <div class="MsoNormal"> C) In-stream.</div> <div class="MsoNormal"> D) In-stream and In-display.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Viewers are added to an advertiser’s YouTube remarketing list when they:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) set up a YouTube account.</div> <div class="MsoNormal"> B) sign in to Youyube.</div> <div class="MsoNormal"> C) watch, comment like, or share an advertiser’s YouTube video.</div> <div class="MsoNormal"> D) click a text ad in Google search results.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A TrueView in-stream ad view is counted when a viewer:</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> A) watches the video until the last quartile.</div> <div class="MsoNormal"> B) watches at least 25% of the video.</div> <div class="MsoNormal"> C) watches at least 30 seconds of the video or completes it.</div> <div class="MsoNormal"> D) watches the video for five seconds or longer.</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> Answer: C</div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br /></div> <div class="MsoNormal"> <br 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  Which can be done in YouTube Analytics? B) check engagement reports. Answer: B Which video ads can be created with AdWords f...

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