B) check engagement reports.
Answer: B
Which video ads can be created with AdWords for video?
C) Trueview ads.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
C) watch, comment like, or share an advertiser’s YouTube
video.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
How can an advertiser calculate the view-through rate (VTR)
of an AdWords for video campaign?
A) By dividing the number of clicks by the number of
impressions.
B) By looking at the percentage of viewers who watched the
video until the last quartile.
C) By dividing the number of views by the number of
impressions.
D) By dividing the number of clicks by the number of views.
Answer: C
True or False: With TrueView in-stream ads, the advertiser
pays when a user clicks the video.
A) True
B) False
Answer: B
What’s the difference between cost-per-click (CPC) bidding
and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on an ad with cpc
bidding. and pays for a conversion with cpv bidding.
B) The advertiser pays for a click on an ad with cpc
bidding. and pays when a user watches a video with cpv bidding.
C) The advertiser pays for a click on an ad with cpc
bidding. and pays for a video impression with cpv bidding.
D) The advertiser pays for a click on an ad with cpc
bidding. and pays every time a user sees a video with cpv bidding.
Answer: B
__ are optional, clickable thumbnail Images that appear next
to TrueVlew lnStream ads on YouTube.
A) TrueView ln.dlsplay ads.
B) YouTube mastheads.
C) Display ads on the Google Display Network (GDN).
D) Companion banners.
Answer: D
True or False: AdWords for video ads can use private videos.
A) False
B) True
Answer: A
An advertiser who wants to target specific categories of
video content on the Google Display Network (GDN) should:
A) add the keyword “video” to the campaign.
B) add a remarketing list to the campaign.
C) use Ad Words for video.
D) create a Search Network with Display Select campaign.
Answer: C
To run a TrueView video ad, the video must be uploaded to:
A) an advertisers website.
B) YouTube with the privacy settings changed to “Public” or
‘Unlisted.”
C) YouTube with the privacy settings changed to ‘Private.”
D) any video hosting site.
Answer: B
A click on a companion banner:
A) All of the listed answers are correct.
B) can direct to a YouTube channel.
C) is free of charge.
D) can direct to an external URL
Answer: A
Targeting enables advertisers to target specific websites,
YouTube videos, and YouTube Partner channels with TrueView ads.
A) Interest
B) Topic
C) Placement
D) contextual
Answer: C
With AdWords for video, an advertiser can target:
A) All of the listed answers are correct.
B) Websites on the Google Display Network (GDN).
C) Specific YouTube channels.
D) Specific YouTube videos.
Answer: A
Which ad rotation option cannot be used for AdWords for
video campaigns?
A) Optimize for conversions.
B) Optimize for views.
C) Optimize for clicks.
D) Rotate evenly.
Answer: B
What to do earned actions measure?
A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.
Answer: B
A TrueView in-display video ad needs to be:
A) Less than 30 seconds.
B) More than 30 seconds.
C) There isn’t a limit
D) Approximately 2 minutes.
Answer: C
True or False: You can use contextual targeting with AdWords
for video.
A) True
B) False
Answer: A
True or False: Advertisers can set bids per ad format
A) False
B) True
Answer: B
Where does the user land if they click a TrueView in-display
ad?
A) The advertiser’s YouTube masthead.
B) The ad’s destnaton URL
C) The advertiser’s YouTube watch page or channel.
D) The advertiser’s website.
Answer: B
TrueView in-stream ads can appear on:
A) Google search results.
B) the Google Play Store.
C) YouTube watch pages.
D) ¥ouTube mastheads.
Answer: C
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Which can be done in YouTube Analytics?
A) check the count of earned subscribers.
B) check engagement reports.
C) create remarketing lists.
D) check the conversion volume.
Answer: B
What is an example of a managed placement for a TrueView
in-stream ad?
1/5 ( 20% )
based on 1 rating
A) All of the listed answers are correct.
B) YouTube channel.
C) A website on the Google Display Network (GDN).
D) YouTube watch page.
Answer: D
Which of the following is true when creating a targeting
group for an AdWords for video campaign?
A) All of the listed answers are correct.
B) You can see estimates for views and average cost-per-view
(CPV) values.
C) You can customize bids per Trueview ad format
D) You can enable targeting groups for certain ads.
Answer: A
Using advanced campaign settings, YouTube remarketing, and
call-to-action overlays (CTA5) are all Ups for optimizing
A) video ad campaigns.
B) cost-per-view (CPV) bidding strategies.
C) Trueview in-display ads.
D) bidding strategies.
Answer: A
True or False: AdWords for video is only recommended for
branding.
A) False
B) True
Answer: A
TrueView in-display ads run on:
A) YouTube masthead ads.
B) GoogIeTV
C) YouTube watch pages.
D) YouTube search result pages.
Answer: C
Average video view duration metrics are accessible through:
A) The YouTube analytics audience retention tab.
B) Adwords reports and uploads tab.
C) AdWords campaign tab.
D) The VouTube channel watch page.
Answer: A
An advertiser is charged for a TrueView in-display ad when a
viewer:-
A) shares the ad.
B) watches a Trueview in-stream ad after watching an
in-display ad.
C) watches the entire ad.
D) chooses to watch the ad by clicking a thumbnail.
Answer: D
What does average view frequency measure?
A) Average view-through rate (VTR) for the video.
B) Average number of channel views.
C) All of the listed answers are incorrect.
D) Average number of times someone has viewed a video ad.
Answer: D
What’s the maximum length a TrueView video ad can be?
1.67/5 ( 33% )
based on 6 ratings
A) 1 minute. 30 seconds.
B) 30 seconds.
C) There isn’t a time limit
D) 7 minutes.
Answer: B
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
Initial remarketing list size for AdWords for video
campaigns includes users from the last:
A) 30 days.
B) 540 days.
C) 15 days.
D) You cannot include visitors from past days.
Answer: A
Which is best practice for a successful TrueView in-stream
ad?
A) Include a strong call to action so the viewer knows what
to do
B) All of the listed answers are correct.
C) Use at least three different types of targeting methods
to optimize the one that performs best.
D) Add a frequency cap.
Answer: A
Which of the following is a tip for optimizing a TrueView
video ad campaign?
A) Remove all but one targeting group from the campaign.
B) All of the listed answers are incorrect.
C) Increase each target groups bid by 100%.
D) Add exclusions to the campaign or targeting group.
Answer: D
How is a user added to a video remarketing list?
3/5 ( 60% )
based on 4 ratings
A) When the user purchases something from the advertiser’s
website.
B) When a view occurs.
C) After five seconds of the video.
D) When the user clicks the video.
Answer: C
What are the targeting options for mastheads?
3/5 ( 60% )
based on 2 ratings
A) Topics. remarketing and interests.
B) Visitors to the YouTube homepage in a targeted country.
C) Interests and remarketing.
D) Topics and remarketing.
Answer: A
Which video ads can be created with AdWords for video?
A) Engagement ads.
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
True or False: More than one YouTube account can be linked
to an AdWords account.
False
True
Answer: B
True or False: Advertisers cannot combine AdWords
remarketing lists with a video remarketing list created in YouTube.
A) True
B) False
Answer: B
Where would a call-to-action (CTA) overlay show?
1/5 ( 20% )
based on 1 rating
A) Embedded videos.
B) Videos on your channeL
C) All of the listed answers are correct
D) On TrueView Indisplay ads.
Answer: D
Which of the following can be targeted when building a
mobile video masthead?
A) m.YouTube.com
B) All of the listed answers are correct.
C) An iOS app.
D) An Android app.
Answer: B
True or False: YouTube remarketing lists can be used with
standard text ads and display ads.
5/5 ( 100% )
based on 1 rating
A) False
B) True
Answer: B
Which targeting methods can be used with TrueView ads?
A) Remarketing.
B) Topics.
C) Interest categories.
D) All of the listed answers are correct
Answer: D
What does linking an AdWords account to a YouTube account
allow an advertiser to do?
1/5 ( 20% )
based on 1 rating
A) Create a remarketing list.
B) All of the listed answers are correct.
C) Access additional video reporting metrics.
D) Create call-to-action (GA) overlays.
Answer: D
True or False: To get full access to YouTube analytics, you
need to link your AdWords and YouTube accounts.
A) False
B) True
Answer: B
True or False: Advertisers can use call-to-action overlays
(CTAs) for free.
A) False
B) True
Answer: B
True or False: Advertisers can implement a remarketing tag
for mastheads
A) False
B) True
Answer: B
True or False: IP address exclusion is not available for
TrueView campaigns.
3/5 ( 60% )
based on 4 ratings
False
True
Answer: A
With VouTube Analytics, you can track metrics on:
A) cost-per: channel visit
B) Trueview ad skip rates.
C) YouTube session length.
D) playback locations.
Answer: D
What are creative best practices for a TrueView in-stream
ad?
A) Provide clear next steps that customers can take action
on.
B) All of the listed answers are correct.
C) Add a call-to-action (CTA) overlay.
D) Deliver the most important message early in the video.
Answer: B
__ ads can run on Google search pages before they’re
approved, but can’t run on the Search Network and Display Network until fully
reviewed and approved.
1/5 ( 20% )
based on 1 rating
A) Disapproved
B) Paused
C) Approved
D) Eligible
Answer: C
If an advertiser adds Interest categories and topics to the
same targeting group, then a TrueView ad will show
5/5 ( 100% )
based on 1 rating
A) On targeted topics and Interest categories.
B) Only when targeted topics and Interest categories match.
C) Only on targeted Interest categories.
D) Only on targeted topics.
Answer: B
On average, how long does it take for a video ad to get
approved?
A) Video ads are instantly eligible to show on YouTube and
the Google Display Network (GDN).
B) 10 business days.
C) 1 business day.
D) 2 hours.
Answer: C
True or False: The standard banner size supported by YouTube
is 300×250.
A) False
B) True
Answer: B
Why is average view frequency important to measure?
3/5 ( 60% )
based on 2 ratings
A) You can understand how often a single user sees your ad
B) All of the listed answers are incorrect.
C) You can see the number of conversions the ad received.
D) You can see how engaged a viewer is with your ad
Answer: D
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
Why should a YouTube account be linked to a Google+ page?
A) To get a “YouTube” tab on the Google+ profile and for
auto-sharing of uploads to Google+ with customized posts.
B) So your video ads appear on Google+. too.
C) To get a “YouTube tab” on the Google+ profile.
D) For auto-sharing of uploads to Google+ with customized
posts.
Answer: D
True or False: TrueView in-stream ads and TrueView
in-display ads can be in the same AdWords for video campaign.
1/5 ( 20% )
based on 1 rating
A) False
B) True
Answer: B
Which devices can the advertiser target with a mobile video
masthead?
A) Mobile only.
B) Android devices only.
C) Both mobile and tablets.
D) Tablets only.
Answer: C
For an advertiser focused on branding, what are the key
success metrics?
A) Conversion Rate
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
_____ is used for AdWords for video campaigns.
A) cost-per-acquisition (CPA) bidding
B) Cost-per-view (CPV) bidding
C) cost-per-thousand-impressions (CPM) bidding
D) cost-per-click (CPC) bidding
Answer: B
Ads can be created and managed through AdWords.
A) Masthead
B) TrueView
C) Reserve-bought
D) TV
Answer: B
With a masthead, the advertiser can reserve:
A) All of the listed answers are correct.
B) specific channels.
C) The YouTube homepage.
D) specific videos.
Answer: C
In which True-view format(s) can an advertiser use a
companion banner?
A) In-display.
B) All of the listed answers are Incorrect.
C) In-stream.
D) In-stream and In-display.
Answer: C
Viewers are added to an advertiser’s YouTube remarketing
list when they:
A) set up a YouTube account.
B) sign in to Youyube.
C) watch, comment like, or share an advertiser’s YouTube
video.
D) click a text ad in Google search results.
Answer: C
A TrueView in-stream ad view is counted when a viewer:
A) watches the video until the last quartile.
B) watches at least 25% of the video.
C) watches at least 30 seconds of the video or completes it.
D) watches the video for five seconds or longer.
Answer: C
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